How much should UK tradespeople spend on advertising?

The ideal advertising budget for UK tradespeople varies by trade and location. Here's a comprehensive breakdown of costs and recommendations for different business sizes:

Recommended Monthly Ad Budgets:

• Starting Business (1-2 people):
  • Facebook Ads: £300-£500
  • Google Ads: £200-£400
  • Local SEO: £100-£200
  • Print Marketing: £50-£100
  • Total: £650-£1,200 per month
• Established Business (3-5 people):
  • Facebook Ads: £500-£800
  • Google Ads: £400-£600
  • Local SEO: £300-£500
  • Print Marketing: £100-£200
  • Total: £1,300-£2,100 per month
• Large Operations (6+ people):
  • Facebook Ads: £800-£1,500
  • Google Ads: £600-£1,200
  • Local SEO: £500-£800
  • Print Marketing: £200-£500
  • Total: £2,100-£4,000 per month

Budget Allocation Guidelines:

• Digital Advertising (60-70%):
  • Facebook Ads: 35-40% of budget
  • Google Ads: 25-30% of budget
• Local SEO (20-25%):
  • Google Business Profile optimization
  • Local directory listings
  • Review management
• Print Marketing (10-15%):
  • Flyer distribution
  • Local newspaper ads
  • Vehicle wraps

Seasonal Adjustments:

• Peak Season: Increase budget by 30-50%
• Off-Peak: Reduce budget by 20-30%
• Emergency Services: Maintain consistent budget year-round

Cost-Saving Tips:

• Use TradeAdPlanner's postcode targeting to reduce wasted ad spend
• Focus on high-converting postcodes identified by our data
• Test small campaigns before scaling up
• Track ROI meticulously and adjust spending accordingly